Managers and agents play a key role in developing a band or an artist’s reputation. They need to have the eyes for talent and the ears for the trends.
They set the schedule for the tours and book the shows. And they also develop the bond of the group if it is needed. Another aspect that the manager or agent needs to do is promoting the band. They need to mediate the artist to the public so that they can be heard. The job here is to answer the questions, why should we listen to them? And what makes them so different? Often times, managers can make or break the band. The success usually depends on the relevance of the group in the scene. But manager must understand what’s happening out there to get things right. Not only in the music but also how it’s promoted.
Today managers and agents do not seem to monopolize on internet marketing. Maybe to some degree they do but only to a very little extent. Public relations nowadays have changed dramatically. This generation is, more often than not, wired. They are connected to the internet daily. Managers still rely on booking their artist’s shows through connections in the business. This, of course, is very important so that the artist can have inside connections. But even the industry itself has transformed.
A huge market is on the social networking sites such as Facebook, Youtube and Twitter. Managers do come up with plans for their internet marketing but usually lacks the consistency. One factor for utilizing internet marketing is having internet presence. Being searchable on Google is a must nowadays. An artist is virtually non-existent if he or she can’t be searched on the web.
Creating a website for the band is a huge step in internet marketing. The very fact that there is a domain for the artist already makes him or her exist in the hyper-connected world. But a great way to quicken the growth of traffic is by optimizing the search. SEO or search engine optimization is a method in internet marketing that boosts the rankings of a certain website ‘organically’. This means the band can be promoted on the internet by optimizing their appearance on search engines.
This is one aspect that agents often neglect – the website. It is very essential that the manager or agent maintains the website. SEO firms can help develop the content of the page. Google and other search engines track the websites in their sitemap. Here the search engine collects data by their content, structure and relevance. These are based on the reliability of the sources of the site. How it is connected with the web master is also a factor. For managers and agents this means putting in content on the page. Having media on the website, such as mp3 files and videos, are a great way to interact with the audience. But for the site to really be seen, it needs to have text. Search engines are able to locate relevant websites by their html and text, which means having updates like reviews and blogs gives good boosts. Managers can opt to have SEO companies have their content writers do this for them, so that certain keywords can be punched in for efficiency. But having inside information is also another plus for the website to gain quality of its content.
After having all of those woven together, disseminating would be the next step. This is where the manager can really make use of active internet marketing. With a lot of shares on Facebook and tweets on Twitter, the band website can develop more relevance to the search engine and also boosts its reputation as a reliable source. The important role for band managers and agents, today, is really to make use of the tools on the web to spread the website in various social media available.